Using a long tail keyword for conversions is one method to use for SEO (Search Engine Optimization). The only problem is that it can be expensive. Your audience can be smaller as well. You have to really consider if it is worth it. It is worth it, if you know how to match those keywords. Here is a look at that idea, and a few tips to make it work for your next advertising campaign.
What is it?
Using a long tail keyword for conversions allows you to target customers that are specifically looking for an item or information. It is lengthy and specific. Specific is the keyword there. General words that would be used in other ways are not in this category. That means that they are serious about finding the product or information. Those searches tend to lead to higher conversions for your marketing campaign. It is obvious why this would be desirable. There is potentially more likelihood that they will actually click or buy from you. That is why it is a great tool to get conversions and sales. It can be expensive if you use AdWords to do this. There are alternatives available though.
Make it Count
Expensive campaigns go against the goal of profits. That means that you have to choose the right words and you have to make it count. You must do a lot of research to make sure that those keywords are going to rank enough to get the traffic and conversions that you are shooting for. It can be done if you know how to find those words. Here are a few tips to help you find the right words for this purpose.
Google and Keyword Tool
This tool makes this technique possible. You search and make a list of the long tail keywords that suit your campaign. Then use those same keywords to get the results. You can buy clicks through Google's program and watch the money come in.
Keyword tool is easy to use. You select "website content" on the tool, then enter your site's address. It makes a list of the keywords that are relevant to your site. Then place those words in "Descriptive words and phrases" to get the keywords that you should add to your campaign. That is all that you have to do. It is simple and highly effective.
Now Add Some SEO
Create quality content to add to your site in order to get the conversions that match your objectives. If you do this well, then you will be able to target your AdWords campaign to get the traffic that you need. That is all there is to it. It is an art form that can be tricky to master. It is well worth the time that you takes to learn it.
Once you combine these two things, you can get the results that you want. Take the long tail keyword list and write on that. Cover the area and use the keyword string at least three times in a 600-700 word article. Don't overuse the string of words. Instead, you should use other pronouns in its place periodically. You don't want to "keyword stuff". Google does not like that, and it can hurt your site. Make sure that you use the string of keywords in the first paragraph, and at least once in the body of the article. Then add it to the last paragraph. If you do that, then Google will reward you by ranking you high on the list.
Remember that using a long tail keyword for conversions technique is highly effective. You can find specific things that people are searching for on Google. Then you can create content that matches that and the content on your site. That leads to profits in your income. You are fitting a need that Google users want. Google will rank you high naturally, which saves you money in advertising.